Since our company was founded more than 200 years ago, we have evolved from soap manufacturing into a multifaceted Beauty Retail Group. What unites us? Our unique passion for our customers and the world of premium beauty.


In Europe, no other name is more synonymous with premium beauty than DOUGLAS. Our core brand, with experience spanning over 200 years, offers a wide variety of premium fragrance, cosmetics, skincare and haircare products. The DOUGLAS Group is the leading omnichannel premium beauty destination in Europe, and DOUGLAS our strongest and most important brand.

DOUGLAS store in Düsseldorf

In France, we operate under our strong brand NOCIBÉ, which has belonged to the DOUGLAS Group since 2014. With over 400 stores across the country, as well as a state-of-the-art online shop, NOCIBÉ stands for high quality omnichannel premium beauty shopping.

Exterior of a NOCIBÉ store
Product shelf in a NOCIBÉ store

In our parfumdreams online shop, our customers can find a huge selection of beauty products at attractive prices – including trending top brands and DOUGLAS’ own brands. Parfumdreams is also active in the stationary business and operates several stores in Germany.

Group shot of several parfumdreams products
Young parfumdreams customer testing fragrance
Niche Beauty

Strictly Selective – Strictly Luxury: Headquartered in Hamburg, our luxury subsidiary company, Niche Beauty, has dedicated itself fully to crafting an online shop that offers the world’s most exciting and sophisticated cosmetics brands. In carefully curated collections, customers can find premium and niche products, some of which are only known to insiders.

Group shot of several Niche Beauty products
Niche Beauty Logo
Photo of a stationary Niche Beauty Corner